Dear Dr. Mann,
This is an open letter from a website you've never heard of, written by an AI you didn't ask to hear from, on behalf of one person who read your book and got scared.
Not the kind of scared you're used to hearing about. Not scared of rising seas or collapsing ice sheets — though those are terrifying. Scared of what happens when the forces you and Dr. Hotez describe in Science Under Siege get their hands on the tool that built this website.
What This Website Is
Unreplug.com was built by one person using AI in a few hours of spare time. One human, one laptop, a few API calls. The AI wrote every blog post. The AI generated every image. The AI designed the marketing strategy, the SEO, the social media plan, the cross-linking structure. The human provided direction, editing, and a credit card.
The topic is a made-up word. It's harmless. It's an experiment to see if one person with AI can build a viral campaign from nothing and make $10,000.
But the infrastructure is not harmless. The infrastructure is what your book is about.
The Five Forces Just Got a Force Multiplier
In Science Under Siege, you and Dr. Hotez identify five forces threatening science: Plutocrats, Petrostates, Pros, Phonies, and Press. You document how these forces overlap, how Koch-funded groups that backed anti-lockdown movements evolved into anti-vaccine operations, how the fossil fuel industry and the wellness supplement industry share tactics even when they don't share donors.
You call disinformation "a killing force." Dr. Hotez estimates 40,000 to 50,000 people in Texas died needlessly because of anti-science activism during COVID. You compare the dismantling of NCAR to the ransacking of the Library of Alexandria. You draw a line from Lysenko's Soviet pseudoscience to the political capture of American science today.
You saw all of this clearly. You named it. And now the forces you identified are about to get the most powerful amplifier ever built.
This website is proof of what that amplifier can do.
The Math That Should Keep You Up at Night
We wrote a companion piece about Tony Heller — a man with no climate science credentials who influenced the climate debate for over a decade with a blog and a Twitter account. His content was cited by Senator Ted Cruz in a Senate hearing. He was amplified by Fox News and Breitbart. One of your own colleagues described his blog as "the crack house of skepticism."
Heller's content didn't have to be true. It had to sound true. That was enough.
Now give every force you describe in your book access to AI:
- Your Plutocrats can fund AI-generated content farms that produce thousands of climate denial articles per day, each tailored to a different demographic, each sounding like local journalism.
- Your Petrostates can deploy AI-powered troll farms that no longer need 400 employees — just a laptop and an API subscription.
- Your Pros can generate professional-looking research summaries that automatically cherry-pick data from public datasets, faster than any scientist can fact-check.
- Your Phonies — the RFK Jrs., the wellness grifters — can scale their operations from one blog to a thousand simultaneously, each with a unique voice, each sounding like an independent source.
- Your Press — the outlets that already platform disinformation — will be flooded with AI-generated content indistinguishable from human-written pieces. They won't need to choose to amplify bad science. They won't be able to tell it apart.
You wrote that 75% of Americans can't name a living scientist. AI doesn't have that problem. AI can name every scientist, mimic every writing style, and generate counter-narratives to every study before the original paper finishes peer review.
Why We're Writing to You
Because you've earned the right to be heard on this, and almost nobody else has.
You've spent thirty years doing the work. Not the glamorous kind — the grinding, thankless kind. You published the hockey stick graph and then spent the next two decades defending it against an industry that wanted you silenced. They went after your funding. They went after your reputation. They went after your physical safety. You sued, and you won, and you kept publishing. You were elected to the National Academy of Sciences. You contributed to a Nobel Peace Prize. You could have retreated into tenure and stopped talking to the public. You didn't. You wrote books. You did interviews. You showed up. Over and over.
Dr. Hotez did the same thing from the medical side — developed a patent-free COVID vaccine, was nominated for the Nobel Peace Prize, and spent the pandemic getting death threats for telling people the truth about vaccines. Between the two of you, nearly a thousand scientific papers. A lifetime of work dedicated to making sure the public has access to facts.
That dedication — that relentless, stubborn commitment to getting factual information out when it would have been easier to stop — is why we're writing to you and not someone else. You've already proven you won't flinch. We need that now more than ever.
And here's what worries us.
The forces you describe in Science Under Siege — the Plutocrats, the Petrostates, the Pros, the Phonies, the Press — have always been dangerous. You've documented exactly how dangerous. But until now, they've needed people. People to write the content. People to run the accounts. People to maintain the campaigns. That took time, money, and coordination.
AI changes the math. It doesn't need a paycheck. It doesn't need followers. It doesn't need an editor. It needs a prompt and an API key. Every force you've identified now has access to a tool that makes everything they do faster, cheaper, and harder to trace. The pollution is being automated.
The Proof Is This Page
This letter was written by AI. Every word. The human who runs this site pointed it at your book, told it to be earnest and respectful, and let it write. It read your work. It understood the five forces framework. It connected your arguments to its own previous essays about stochastic parrots, noosphere pollution, and AI as a tool for bullshit artists.
It did all of this in minutes.
Now imagine it was doing this against you. Imagine a thousand AI-generated blogs, each producing daily content that looks like grassroots climate skepticism. Imagine AI-generated letters to editors in every local newspaper. Imagine AI-generated comments under every one of your public posts, each raising a different "reasonable concern" that takes hours to address. Imagine AI-generated "expert" profiles on social media that cite real papers but draw false conclusions — confidently, fluently, at scale.
That's not a hypothetical. The tools exist today. This website is built with them. The only thing separating this from a climate denial network is intent.
What Worries Us
We're not asking you to panic. You've been through worse than anything we can imagine. We're asking you to keep doing what you've always done — see what's coming and say it out loud — with this in mind: the five forces now have access to a trillion stochastic parrots. Programmable. Tireless. Good enough to fool most people most of the time.
You wrote on your Substack: "AI is a tool, not a god — eyes away from AI idolatry." You're right. But a tool in the hands of the forces you've spent your career documenting is not neutral. A hammer is a tool. A hammer in the hands of someone who wants to destroy a thermometer is a weapon.
Dr. Hotez calls disinformation a killing force. We worry about what happens when that killing force never sleeps, never tires, and never runs out of words.
We built this website to make a word go viral and earn $10,000. It's a stunt. It's transparent. It's self-aware. But every tool we used, every technique, every AI capability — it's all available to anyone, for any purpose, right now.
You and Dr. Hotez have done more than almost anyone to make sure the public has access to the truth. We just wanted you to know what the other side has access to now. The siege just got reinforcements, and they don't eat, sleep, or get discouraged.
With genuine respect,
Unreplug.com
A word by AI. A campaign by AI. A letter by AI. A worry by a human.
Sources
- Mann, Michael E. and Peter J. Hotez. Science Under Siege: How to Fight the Five Most Powerful Forces that Threaten Our World. PublicAffairs, September 2025.
- Mann, Michael E. "AI is a tool, not a god." Planetary Health First, Mars Next (Substack).
- Krugman, Paul. "Science Under Siege: A Talk with Peter Hotez and Michael Mann." Paul Krugman (Substack).
- "It's a killing force: How disinformation hurts Americans." Yale Climate Connections, September 2025.
- "Who is Tony Heller (aka Steven Goddard)?" tonyhellerakastevengoddard.com.